Damage Undo

Better than before!

a regime to take LONG hair back to its natural origin

STOP & LOCK COLOUR PRESERVER

LONG-LASTING COLOUR and HAIR PROTECTION
+53% certified colour longevity improvement
(clinically tested)

  • Protect colour intensity and vibrance (limits fading/lightening).

  • Make colour last longer with brighter tones.

  • Better, stronger hair.

Hair colour changes and quickly fades day after day, no matter which brand is used.

This means we see a colour that turns lighter or loses its intensity very quickly, and a blond that looks yellowish just a few hours after the colouring or bleaching application.

This happens because the reaction between the hydrogen peroxide (inside the developer) and the amines (inside the colour cream) or persulfate (inside the bleach) is a chain reaction, so once it has started, it will finish only when every molecule of oxygen has been consumed.

It’s very hard to stop the oxidation process because the oxygen present in the air and in the water pushes the oxidation non stop!

Using a traditional post-colour shampoo and/or mask after the colouring treatment doesn’t solve the problem even if the pH is very acidic.
These kind of treatments in fact just close the cuticles, but they are not designed to extinguish all the remaining oxygen molecules inside the hair shafts.

For this reason, the oxidation process never stops.

After colouring and bleaching, there is an understimated crucial need to:

  • Completely neutralize Hydrogen Peroxide (rinsing with water does not wash out all oxidizers or stop oxidation: oxidation ends when all O2 is consumed).
  • Block persulphates action.

To meet the market needs, we launched Stop & Lock Colour Preserver.

The first and only product that stops oxidation and blocks persulphates, which results in long lasting colour and less yellowing of blondes.

PRE-TREATMENT BOOSTER

INTENSIFIYING PRE-TREATMENT BOOSTING SPRAY FOR HAIR

A fluid spray that maximises the repair of hair prior to further hair care restructuring treatments. Its innovative, latest-generation formula boosted by the Keraboost™ Technology, a synergic complex of natural origin, prepares the hair to absorb nourishment.

HOW TO USE
Apply Pre-Treatment Booster to dry hair in small sections, distributing evenly from root to end. Massage the product until it is completely absorbed. Leave for 10 minutes. Do not rinse out. Continue with the Restructuring Masque or Restoring Masque and leave for 10 minutes, then rinse. Proceed with the Strengthening Shampoo and Repairing Conditioner. Then style as desired.

Available in 150 ml

PROTECTIVE HAIR CREAM TO BE MIXED WITH COLOURS AND BLEACHES

SHAMPOO THAT REMOVES BUILD-UP AND IMPURITIES

This latest generation dermatologically tested cream performs 3 extraordinary actions on the hair and scalp. It protects and nourishes both in depth and the presence of perfumed plant extracts reduces the perception of the ammonia smell during technical services (colouring, bleaching, etc.).
This formula, boosted by Keraboost™ Technology, is a synergic complex of active ingredients of natural origin that protects and strengthens disulphide bonds and the hair fibre from all types of aggressions.

  • BENEFITS
    It protects and repairs the capillary structure from damages caused by chemical treatments and heat.
  • It protects the scalp shielding it from external, chemical and mechanical agents.
  • It reduces ammonia odour perception generated during chemical treatments.
  • It does not alter the texture or final result of the color.

HOW TO USE
Mix in with the colour cream or bleach powder/cream in a 6:1 ratio. For example, 60g colour + 60 g developer = 120g of mixture. Divide 120g by 6 which equals to 20g of Technical Protect Cream, add the 20g to the mixture then proceed with the usual colour/bleach application on the hair.

Also available in 1000 ml

CLARIFYING SHAMPOO

SHAMPOO THAT REMOVES BUILD-UP AND IMPURITIES

Thanks to the innovative formula, powered by Keraboost™ Technology, Clarifying Shampoo is suitable for all hair types and deeply purifies the hair and scalp from all polluting particles, chlorine, heavy metals, sebum and hair products that accumulate and leave the hair feeling unhealthy. The hair and scalp will be deeply revitalised and ready to receive the repair action of the Damage Undo® line.

HOW TO USE
Apply a small amount to wet hair. Start by gently massaging the product on the scalp and then along the lengths to the ends, working up a generous lather. Leave for up to 5 minutes, then rinse thoroughly. Repeat if needed. For best result, use every other wash and follow with the appropriate Damage Undo® beauty routine.

Also available in 1000 ml

STRENGTHENING SHAMPOO

SHAMPOO WITH A REGENERATING AND NOURISHING EFFECT

A nourishing and strengthening shampoo suitable for all hair types. This exclusive, professional formula helps protect hair from daily damage due to chemical, physical and mechanical stresses.
Powered by Keraboost™ Technology, a complex of active ingredients of natural origin with regenerating and nourishing properties, it strengthens, boosts shine and volume and leaves hair healthier with each use.

HOW TO USE
Apply on wet hair and massage, then rinse. Repeat if necessary. To perfect the beauty ritual, use the Repairing Conditioner or Restructuring Masque or Stop & Lock Colour Preserver. For enhanced amazing results, apply the Multi Benefits Cream on towel-dried hair and style as desired.

Also available in 1000 ml

BLUE TONING SHAMPOO

SHAMPOO THAT REMOVES UNWANTED ORANGE & YELLOW TONES

Blue Toning Shampoo is the professional solution for enhancing the tones of blonde, bleached, grey and white hair, for an entirely natural look. This exclusive formula, powered by Keraboost™ Technology, tones, nourishes and helps protect hair from the damages of daily stresses and the bleaching process. It guarantees healthy hair and radiant tones.

HOW TO USE
Apply on wet hair and massage over lengths and ends. Leave on for 1-3 minutes, then rinse. Repeat if necessary. To perfect the beauty ritual, apply the Stop & Lock Colour Preserver or Repairing Conditioner or Restructuring Masque. For enhanced amazing results, apply the Multi Benefits Cream on towel-dried hair and style as desired.

Also available in 1000 ml

REPAIRING CONDITIONER

HAIR CONDITIONER WITH A REGENERATING AND NOURISHING EFFECT

A nourishing and repairing conditioner suitable for all hair types.
This exclusive, professional formula, powered by Keraboost™ Technology, contains ingredients proven to repair hair bonds that have been damaged by chemical, physical and mechanical stress.
These ingredients also strengthen the hair reducing breakage, prevent split ends and facilitates detangling.

HOW TO USE
After washing with the Strengthening Shampoo or Blue Toning Shampoo, apply the desired amount to lengths and ends of towel-dried hair. Massage the hair, then leave on for 1-3 minutes, then comb through and rinse thoroughly. For enhanced amazing results, apply the Multi Benefits Cream on towel-dried hair and style as desired.

Also available in 1000 ml

RESTORING MASQUE

MOISTURISING MASK FOR DRY AND DAMAGED HAIR

An extraordinary mask that gives intense nourishment to all hair types. Formulated for the maximum repair effect and an instant healthier look and feel. Thanks to Keraboost™ Technology, a synergic complex rich in active ingredients of natural origin, it deeply nourishes the hair fibre. Hair will be intensely moisturised, full-bodied, soft, and shiny from the very first use.

HOW TO USE
After using the Strengthening Shampoo or Blue Toning Shampoo, apply the Restoring Masque evenly onto washed and towel-dried hair; using the required amount according to the hair type being treated. Leave for 10 minutes, then rinse thoroughly. For enhanced amazing results, apply the Multi Benefits Cream or Protecting Cream to Oil on towel-dried hair and style as desired.

Also available in 1000 ml

RESTRUCTURING MASQUE

REGENERATING MASK FOR CHEMICALLY TREATED HAIR

A professional, concentrated nourishing and restructuring masque suitable for all hair types. The innovative formula is powered by Keraboost™ Technology, a synergistic complex of active ingredients of natural origin that nourishes and strengthens the hair bonds and fibres, leaving hair ultra-soft, shiny, and healthy from the very first use.

HOW TO USE
After using the Strengthening Shampoo or Blue Toning Shampoo, apply evenly onto washed and towel-dried hair. Leave on for 5 minutes, then rinse thoroughly. For enhanced amazing results, apply the Multi Benefits Cream on towel-dried hair and style as desired.

Also available in 1000 ml

MULTI BENEFITS CREAM

LEAVE-IN MULTI-PURPOSE REGENERATING AND NOURISHING HAIR CREAM

A revolutionary professional multi-active cosmetic cream, powered by Keraboost™ Technology, that helps detangle, protect, and strengthen the hair cuticle and bonds, preventing split ends, reducing frizz, and delivering mirror-like shine. Extremely effective pre-styling cream that helps to hold the style for longer.

HOW TO USE
After washing hair with the Strengthening Shampoo or Blue Toning Shampoo and after using the Repairing Conditioner or Restructuring Masque or Stop & Lock Colour Preserver, apply the Multi Benefits Cream evenly on towel-dried hair and style as desired.

Also available in 1000 ml

PROTECTING CREAM TO OIL

NOURISHING AND PROTECTIVE LEAVE-IN HAIR TREATMENT

A daily treatment leave-in hair cream that nourishes and protects the keratin structure. A unique texture that transforms from a cream to an oil during use. Its revolutionary formula is boosted by Keraboost™ Technology, a synergic complex of active ingredients of natural origin, capable of incredibly increasing the protection, softness, and shine of the hair. Suitable for all hair types.

HOW TO USE
Apply a small amount of Bond Shielding Serum to damp, towel-dried hair, from lengths to ends. Add more product if necessary. Proceed with the desired hair style.

Available in 150 ml

BOND SHIELDING SERUM

THERMO-PROTECTIVE AND STYLING HAIR SERUM WITH MEMORY EFFECT

Designed to intensify the nourishing and repairing effects of the Damage Undo® line thanks to Keraboost™ Technology, a synergic complex of active ingredients of natural origin.
A serum with an ultra-light and silicone-free formula that brightens, defines styling, eliminates frizz, and protects hair from heat treatments. Suitable for all hair types.

HOW TO USE
Apply a small amount of Bond Shielding Serum to damp, towel-dried hair, from lengths to ends. Add more product if necessary. Proceed with the desired hair style.

Available in 150 ml

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